IM电竞 London returns, Misfits raises $35m, Fnatic gets jersey sponsor | IM电竞 Digest #61

Each week, IM电竞 Digest breaks down the weekly happenings in the esports industry, making sense of things so you don鈥檛 have to. As well as being housed on YouTube, IM电竞 Digest is available on all major podcast platforms and is also available in written form below.

On this week鈥檚 IM电竞 Digest we cover, IM电竞 London’s return, Misfits Gaming Group鈥檚 $35m investment, Fnatic鈥檚 ASOS partnership, Team Nigma merging with Galaxy Racer, TimTheTatman joining Complexity Gaming, and We Are Nations鈥檚 The International 10 collaboration.

Misfits Gaming Group announces $35m funding round

Florida-based esports organisation Misfits Gaming Group (MGG) has announced a $35m (~拢25.6m) investment round led by the American broadcasting company E.W. Scripps Company.

According to the release, E.W. Scripps Company will invest $10m (~拢7.3m) into MGG鈥檚 global esports organisation.

Fnatic announces ASOS as Official Retail Fashion Partner

Fnatic x Asos Offical Fashion Retailer Partnership
Image credit: Fnatic / ASOS

London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as the org鈥檚 Official Retail Fashion Partner.

The reported 鈥榤ulti-million pound partnership鈥 will include on-and-offline activations, as well as ASOS鈥檚 logo placement on the front of Fnatic鈥檚 jerseys. This will include the organisation鈥檚 League of Legends World Championship jersey, which is scheduled to debut next week.

Team Nigma merges with Galaxy Racer to become Nigma Galaxy

Nigma Galaxy
Image credit: Nigma Galaxy

Abu Dhabi-based esports organisation Team Nigma has merged with fellow MENA organisation Galaxy Racer.

As a result of the merger, Team Nigma has been renamed Nigma Galaxy and will head up Galaxy Racer鈥檚 esports division.

TimTheTatman joins Complexity Gaming as part-owner

North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part-owner.

Per a release, Betar will bring ‘immediate revenue opportunities’ to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.

We Are Nations teams up with Valve for Dota 2鈥檚 The International 10

Dota 2 The International
Image credit: Valve

Game publisher Valve has announced a partnership with esports merchandising company We Are Nations.

As a result of the deal, We Are Nations will deliver a full range of merchandise for Dota 2鈥檚 The International 2021 (TI10). Under the terms of the agreement, We Are Nations will be responsible for creating official branded apparel and accessories related to the event.

IM电竞 Digest is part of the IM电竞 Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out IM电竞 Focus. For conversations with key personnel and major stakeholders in esports, IM电竞 Insight is the series for you.