Norwich City launches esports team, Immortals restructure backroom staff| IM电竞 Digest #62

Each week, IM电竞 Digest breaks down the weekly happenings in the esports industry, making sense of things so you don鈥檛 have to. As well as being housed on YouTube, IM电竞 Digest is available on all major podcast platforms and is also available in written form below.

On this week’s IM电竞 Digest we cover, Norwich City launching 1J Esports, Immortals Gaming Club promoting multiple staff, FIFA 22‘s esports programme, Guild Esports partnering with Finn Harps FC, plus the Thai government recognising esports as an official sport.聽

Norwich City FC launches esports team 1J Esports

Premier League football club聽Norwich City聽has announced the launch of its own esports team1J Esports.

According to Norwich City, 1J Esports has been designed to create a new brand identity for its esports team, whilst also paying homage to the football club鈥檚 heritage but utilising its location and postcode (NR1 1JE).

Immortals Gaming Club announces promotions amid restructuring

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Image credit: Immortals

North American esports organisation聽Immortals聽Gaming Club聽(IGC)聽has announced a series of executive promotions and changes as part of the organisation鈥檚 larger corporate reorganisation effort.聽

According to the release, the restructuring has been designed to 鈥榟asten IGC鈥檚 growth and operating efficiency鈥 across its core businesses.聽Immortals Gaming Club operates four key esports brands and business units: Immortals, MIBR, Gamers Club, and LA Valiant.

FIFA and EA announce expanded FIFA 22 esports programme

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Image credit: Electronic Arts, FIFA

FIFA聽and聽Electronic Arts聽have announced its new esports programme for聽EA聽SPORTS FIFA 22.

According to the announcement, the new programme will allow players from more than 70 countries to compete in FIFA, making it one of the world鈥檚 largest competitive gaming ecosystems.

Thai government recognises esports as official sport

The聽Thai E-Sports Federation (TESF), a body established to manage esports in Thailand, has announced that esports will be recognised as a professional sport in the country.

According to聽Thaiger, esports will be the 14th professionally recognised sport in Thailand.

Guild Esports partners with Irish football club Finn Harps FC

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Photo credit: Finn Harps FC / Guild Esports

David Beckham-owned British esports organisation聽Guild聽Esports聽has announced a partnership with Irish football club聽Finn Harps FC.聽

According to the release, the partnership between Finn Harps and Guild will be based on raising awareness of the esports organisation鈥檚 brand in Ireland. Moreover, the collaboration will look to encourage Irish FIFA gaming talent to join Guild鈥檚 academy.

IM电竞 Digest is part of the IM电竞 Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out IM电竞 Focus. For conversations with key personnel and major stakeholders in esports, IM电竞 Insight is the series for you.