BMW strikes Rocket League deal, Immortals moves to the Great Lakes | IM电竞 Digest #67

Each week, IM电竞 Digest breaks down the weekly happenings in the esports industry, making sense of things so you don鈥檛 have to. As well as being housed on聽YouTube, IM电竞 Digest is available on聽all major podcast platforms and is also available in written form below.

On this week鈥檚 IM电竞 Digest, in partnership with Mbuzz Esports and BK ROG, we cover; BMW’s Rocket League partnership, Immortals relocating to the Great Lakes, Tomas Lyckedal and Nicklas Andersson joining Black Molly Entertainment, Freaks 4U Gaming collaborating with Diversity in Esports, plus Riot Games extending its Bayes Esports deal.聽

Psyonix and BMW unveil Rocket League partnership

Game developer聽Psyonix聽has announced an esports and in-game Rocket League partnership with vehicle manufacturer聽BMW.

As a result of the collaboration, BMW has become a title sponsor for the Rocket League Open and Rocket League Freestyle tournament. Moreover, the manufacturer鈥檚 new BMW M240i car will be integrated into the game in November.

Immortals relocates operations to Great Lakes region

IM电竞-Inplay Matrix
Image credit: Immortals

North American esports organisation聽Immortals聽has announced that it is relocating its operations to the Great Lakes region (GLR).聽

Operating on a 鈥榟ub and spokes鈥 model, the centre of Immortals鈥 operations will be in the Detroit Metropolitan area. However, the company will also operate a number of smaller 鈥榮pokes鈥 across cities and college towns in the GLR.

Tomas Lyckedal and Nicklas Andersson named Black Molly Entertainment part-owners

IM电竞-Inplay Matrix
Image credit: Black Molly Entertainment (IM电竞 Illustration)

Esports production company and digital agency聽Black Molly Entertainment (BME)聽has named聽Tomas Lyckedal聽and聽Nicklas Andersson, both formerly of DreamHack, as Part-owners.聽

According to the release, Lyckedal will become BME鈥檚 Head of Business Development. Meanwhile, Andersson has been named as the company鈥檚 Head of Partnerships.

Freaks 4U Gaming joins Diversity in Esports for VALORANT Game Changers EMEA

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Image credit: Freaks 4U Gaming, Riot Games

Esports agency and production company聽Freaks 4U Gaming聽has joined non-profit association聽Diversity in Esports (DivE)聽to produce Riot Games鈥 VCT Game Changers Series EMEA.

Aiming to create an inclusive gaming community, both entities will work together on tournament broadcasts to promote women within VALORANT esports. Freaks 4U Gaming will become a contributing partner for the series and will take on planning and event broadcast production duties.

Riot Games and Bayes Esports extend data partnership

IM电竞-Inplay Matrix
(IM电竞 Illustration) Image credit: Bayes Esports, Riot Games

Game publisher聽Riot Games聽has extended its partnership with esports data firm聽Bayes Esports聽until 2024.

As a result of the extension, Bayes Esports will continue as the publisher鈥檚 exclusive data distribution partner for 鈥榲irtually all鈥 League of Legends competitions. This includes聽live in-game data, fixture data and audiovisual rights for the betting industry.聽

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IM电竞 Digest, in partnership with Mbuzz Esports and BK ROG, is part of the IM电竞 Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out聽IM电竞 Focus. For conversations with key personnel and major stakeholders in esports,聽IM电竞 Insight聽is the series for you.