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Thursday, November 25, 2021
IM电竞-Inplay Matrix

Nicecactus partners with French Nike licensee Ekinsport

European esports company Nicecactus and French Nike licensee Ekinsport have agreed on a partnership that will see the brands collaborate on upcoming esports projects. As a result, both entities will launch EkinArena,...
IM电竞-Inplay Matrix

Team Gullit names Samsung official jersey sponsor

Netherlands-based FIFA academy Team Gullit has announced a partnership with global electronics manufacturer Samsung. As part of the deal, Samsung will become the first jersey sponsor of Team Gullit for FIFA 22....
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Key esports sponsorships and partnerships, September 2021

Last month saw esports and traditional sports continue to build on its relationship through a range of new partnerships. In addition, a range of esports entities continued to strengthen commercial portfolios...
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Good Game announces college focused esports league in Croatia

Croatia-based esports and gaming startup Good Game and sports betting company Superology has announced the inaugural edition of a student esports tournament. The Superology Student Esports Tournament will take place from October...
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Norwich City launches esports team, Immortals restructure backroom staff| IM电竞 Digest #62

Each week, IM电竞 Digest breaks down the weekly happenings in the esports industry, making sense of things so you don鈥檛 have to. As well as being housed on YouTube, IM电竞 Digest...
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Norwich City FC launches esports team 1J Esports

Premier League football club Norwich City has announced the launch of its own esports team 1J Esports. According to Norwich City, 1J Esports has been designed to create a new brand identity...
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Guild Esports partners with Irish football club Finn Harps FC

David Beckham-owned British esports organisation Guild Esports has announced a partnership with Irish football club Finn Harps FC.聽 According to the release, the partnership between Finn Harps and Guild will be based...
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FIFA and EA announce expanded FIFA 22 esports programme

FIFA and Electronic Arts have announced its new esports programme for EA SPORTS FIFA 22. According to the announcement, the new programme will allow players from more than 70 countries to compete...
Team Gullit x SEIKO Vision

Team Gullit unveils partnership with SEIKO Vision

Netherlands-based FIFA academy聽Team Gullit聽has announced a partnership with glasses company SEIKO Vision. As a result, the two parties will collaborate to educate gamers about the importance of eye health. RELATED: Ultimo GG partners...
KRU esports

KR脺 Esports’ Mairel Lluch discusses the org’s growth plans

The name KR脺 Esports dotted headlines around the industry last October when Manchester City's聽Sergio 'Kun' Ag眉ero was announced as the Founder & CEO of the newly forged organisation. Joining the growing ranks...