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Saturday, November 27, 2021
IM电竞-Inplay Matrix

NODWIN Gaming and the state of South Asia鈥檚 esports industry

NODWIN Gaming has assigned Nimish Raut as its Head of Global Esports Partnerships and Business Development. In his new role, based out of Singapore, Nimish will oversee global partnerships, business development,...
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The best lines & lessons from IM电竞 London鈥檚 panel tracks

The digitally-native esports industry pivoted leagues, tournaments, workplaces, and conferences online last year, shifting business models with them. This adaptability earned the industry headlines across major publications during the shifting phases...
IM电竞-Inplay Matrix

The key to growth in a niche keyboard market

The distinguishing clicking and clacking sounds of mechanical keyboards have seen a grand resurgence in the last couple of years. With 100 Thieves鈥 recent acquisition of mechanical keyboard company Higround, recent...
IM电竞-Inplay Matrix

How Gamer.LK is Leveraging Cricket鈥檚 Popularity in South Asia for its PUBG Mobile League

Multiple former Sri Lankan cricketers including Lasith Malinga, Sanath Jayasuriya, Chaminda Vaas, TM Dilshan, and other prominent personalities from the sport are set to mentor local esports players in Sri Lanka. The...
ESJ 9 Blockchaining Esports

Blockchaining esports

RELATED:聽Blocksport: Building the all-in-one NFT platform So symbiotic is the relationship becoming between blockchain and esports that it is now almost a daily staple for a blockchain-related partnership to grace the homepage...
IM电竞-Inplay Matrix

Esports viewership breakdown with Esports Charts: October 2021

Every month IM电竞, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. October saw...
IM电竞-Inplay Matrix

Gaming influencers: promotional rockstars of their generation

Influencer marketing is a topic that has gained perhaps more traction during the pandemic than any other form of promotion. Brands looked at online channels during the lockdown, and influencers welcomed...
IM电竞-Inplay Matrix

How esports production designers build events from the ground up

Alexis Wilcock, Blog Editor for the*gameHERs, writes for IM电竞-Inplay Matrix to detail the journey of event production designers within the sector.聽聽 Long before the lights come up, the camera rolls or fans...
IM电竞-Inplay Matrix

Esports investment report, October 2021: FaZe Clan, Riot Games and 100 Thieves

Ranging from tournament organisers to esports organisations, October saw a variety of entities within the esport space announce significant investments and acquisitions. As such, IM电竞-Inplay Matrix has compiled a list of last...
IM电竞-Inplay Matrix

Demystifying cryptocurrency in esports: the background | Part 1

鈥楧emystifying cryptocurrency in esports鈥 is a new five-part series created in collaboration with Bitcashier, a corporate-focused cryptocurrency trading platform, to unravel the nascent relationship between cryptocurrency and esports. Part 1 sets...