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BROKERAGE | CONSULTANCY | CAMPAIGN ACTIVATION

ABOUT IM电竞 CONNECT

IM电竞 Connect is IM电竞-Inplay Matrix’s agency arm. The service offering is split across Brokerage, Consultancy, and Campaign Activation.

Via our B2B media and events offerings, we believe we’re exceptionally well placed to deliver on each of these. We can help to connect you to esports rightsholders worldwide, bring your product or service to market, and plenty more too.

IM电竞 INSIDER

IM电竞-Inplay Matrix launched in 2016 and we’ve been covering the industry day in, day out ever since. Whether you’re looking to launch a new product or service in the space and aren’t sure where to begin, perhaps you simply require assistance with widening your sales funnel, or you need an agency who ‘gets’ esports and gaming to manage and deliver on a campaign…that’s what IM电竞 Connect is here for.

IM电竞 Connect will evaluate what you seek to do, propose the best fit, initiate the right contacts and support you in the delivery of your plans.

THE IM电竞 PROBLEMS
INWARD-LOOKING
For years industry leaders of all shapes and sizes have been going after the same targets and brands.
RESOURCES
The education piece in esports is still of paramount importance; and resource-constrained companies often spend wasted hours educating before beginning to pitch.
FRAGMENTED

There are hundreds of companies operating across the industry and it can often be difficult to differentiate between them.聽聽

DISMISSED

The apparent risk to C-Level executives of entering the esports industry, often framed as the wild-west, can lead to it being immediately dismissed.聽

THE OUTSIDER PROBLEMS

RISKY

Navigating the esports landscape is tricky. It鈥檚 difficult to understand what the true & genuine opportunities are, and what the ROI will be for your brand or organisation.

TEDIOUS

Most esports operators are busy doing what they do best, and finding the right fit or perfect business partner can take extensive time and energy.

CONFUSING

With each typically promoting a singular perspective, it鈥檚 difficult to see all the options out there, let alone realise who can deliver exactly what they need, at the right price point.

ILL-FITTING

At a glance, and without a full understanding of audience diversity, esports & gaming properties may not seem like a viable fit for certain brands or organisations.

WHERE WE COME IN

1.聽EXPERIENCED

We鈥檝e been at the heart of the industry, promoting and educating about esports through our news, media and events for years.聽 We live and breathe esports, and know what works and what doesn’t.

2.聽UNBIASED

We believe that everyone we represent under the IM电竞 banner deserves a fair chance and offers a valuable proposition. But this shouldn鈥檛 be restricted to a handful of exclusive events per year.聽 Now, via IM电竞 Connect, this opportunity follows us, and you, everywhere.

3.聽CONNECTED

We have run more business to business esports events than any other company in the world. Our events provide ample opportunity to meet key industry stakeholders & forge valuable business relationships.

4.聽KNOWLEDGEABLE

As fans and followers of the industry for well over a decade we鈥檙e on the pulse of esports. We cover every new arrival in this space, and follow all facets of the industry on a daily basis.聽

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