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MEET OUR TEAM

IM电竞 IS A LEADING BUSINESS EVENTS & MEDIA COMPANY, WITH AN AGENCY ARM AND AN INDUSTRY FOCUSED NEWS SITE
IM电竞 IS A LEADING BUSINESS EVENTS & MEDIA COMPANY, WITH AN AGENCY ARM AND AN INDUSTRY FOCUSED NEWS SITE

IM电竞-Inplay Matrix was founded in 2016, and is based in London.

We started life as a business and industry focused news site, but we’ve diversified and expanded into a leading international industry events company, with media and agency arms too. We’re a part of the Sport Global group which has offices in London, Manchester, New Jersey, Buenos Aires and Poznan.聽

CULTURE

At IM电竞-Inplay Matrix we believe that work should be fun, challenging – and if you’ve been lucky enough to meet us – a little bit mad at times.聽

With events and media our bread and butter, it’s safe to say that every day throws up something new. With a growing network of freelance superstars and a solid engine behind them, we continue to grow and flourish as a company.

A company where everyone’s input is appreciated and taken on board, the leadership is easily approachable and quick to adapt where and when necessary.

OUR AIMS

We exist to help drive the esports industry forward. As a relatively young and developing space, we look to connect and professionalise esports by way of our events, media arm and industry news platform.

Via our B2B events, which we’ve hosted everywhere from London to Los Angeles, we seek to educate and facilitate the right discussions by connecting those inside the industry with those on the outside. We take the utmost care to select those speakers who truly understand and care about the wider development of the industry, and in turn we develop agendas discussing the most pertinent topics surrounding esports globally.

CULTURE

At IM电竞-Inplay Matrix we believe that work should be fun, challenging – and if you’ve been lucky enough to meet us – a little bit mad at times.

With events and media our bread and butter, it’s safe to say that every day throws up something new. With a growing network of freelance superstars and a solid engine behind them, we continue to grow and flourish as a company.

A company where everyone’s input is appreciated and taken on board, the leadership is easily approachable and quick to adapt where and when necessary.

OUR AIMS

We exist to help drive the esports industry forward. As a relatively young and developing space, we look to connect and professionalise esports by way of our events, media arm and industry news platform.

Via our B2B events, which we’ve hosted everywhere from London to Los Angeles, we seek to educate and facilitate the right discussions by connecting those inside the industry with those on the outside. We take the utmost care to select those speakers who truly understand and care about the wider development of the industry, and in turn we develop agendas discussing the most pertinent topics surrounding esports globally.

WHO WE ARE

WHO WE ARE

SAM COOKE
Managing Director and Co-Founder
SAM COOKE
Born and raised in Southend-on-Sea, Sam co-founded IM电竞-Inplay Matrix in 2016 whilst living and working abroad. Originally a journalist, he’s written for the likes of City AM. These days, he’s back in London as IM电竞鈥檚 Managing Director i overseeing the company’s growth across Events, Media and its agency arm Connect.

Contact Sam at [email protected].聽

RASMUS SOJMARK
Sport Global Group CEO & Founder
RASMUS SOJMARK
A once world-renowned Fallout player, Rasmus left gaming to build companies in the gambling industry. From Oddslife and later SBC, his work has blossomed into the Sport Global Group, with offices in London, Manchester, New Jersey, Buenos Aires and Poznan.

In 2016, Rasmus co-founded IM电竞-Inplay Matrix, which is now a key part of the wider group. He鈥檚 started playing Fallout 4 again too. Watch this space.

JACOB LAWTON
Events Manager
JACOB LAWTON
Jacob has been following esports since the late 00s, attending his first event in January 2013 as a highly-mediocre Dota player. Since then, he’s worked in Tournament Operations/Project Management for the likes of ESL, BLAST, Player 1 Events, and Moonduck TV. He joined IM电竞 as Events Manager in 2019.

Contact Jacob at [email protected].

TOM DANIELS
Sub-Editor
TOM DANIELS
Tom joined IM电竞-Inplay Matrix after a successful stint with the sister site Insider Sport. Alongside his editing and writing duties, you’ll most likely see and hear Tom on IM电竞’s podcasts. In his spare time, Tom plays way too much Football Manager and follows the League of Legends European Regional Leagues.

Contact Tom at [email protected].

Mac Dycer
Commercial Manager
Mac Dycer
Based in East Sussex, Mac is Commercial Manager for IM电竞-Inplay Matrix. Mac is part of the team growing IM电竞鈥檚 revenue across events, media, agency and professional services鈥; When AFK, Mac watches MotoGP, likes to be outdoors and snowboards in the winter time.聽

Contact Mac at [email protected].

KERRY WAANANEN
Multimedia Content
KERRY WAANANEN
From Seattle, based in Amsterdam, Kerry is a journalist and Head of Multimedia Content for IM电竞-Inplay Matrix. He covers innovative collaborations, interviews industry leaders, and leads IM电竞-Inplay Matrix’s audio and video content. Offline, he鈥檚 practicing his low kick or chilling with his dog, Noodle.聽

Contact Kerry at [email protected].

KINGA BAJERSKA
Marketing Manager
KINGA BAJERSKA
With background in publishing and marketing, Kinga joined IM电竞-Inplay Matrix as Marketing Manager in 2021. New to the esports sphere, but not ignorant of amateur gaming, she focuses on developing IM电竞鈥檚 digital marketing strategy and managing social media. In spare time she runs a small handmade pet accessory business, inspired by her dog.

Contact Kinga at [email protected].

PERTHENIA THOMAS
Graphic Designer
PERTHENIA THOMAS
South Africa鈥檚 answer to Gabor Tatrai, Perthenia has embraced a creative lead role with IM电竞-Inplay Matrix. Responsible for the design, brand concept, and feel across IM电竞 IPs, she plays a vital role as part of the core team. In her spare time, she runs marathons, eats too many snacks, and drinks wine.
KAMILA DANOWSKA
Junior Account Executive
KAMILA DANOWSKA
Kamila is one of the UK鈥檚 first Esports graduates. She鈥檚 a Junior Account Executive at IM电竞 and made a start on her esports career while studying, having worked freelance for clients like ESN.GG, 9INE.GG, Rix.GG and Galaxy Racer. Her favourite esports title is LoL, to which she has shamelessly committed 7+ years of her life.

Contact Kamila at [email protected].

Riley Soley
Marketing and Media Executive
Riley Soley
Riley has been working in all things Marketing for 4 years. She is responsible for developing and orchestrating a tailored growth strategy for IM电竞 Media and IM电竞 Connect. When she’s not busy executing impressive deliverables and managing our clients, she’s cuddling her three dogs at home in Liverpool.

Contact Riley at [email protected].

JAKE NORDLAND
Feature & Trending News Editor
JAKE NORDLAND
Hailing from Brighton, Jake is responsible for features on IM电竞-Inplay Matrix and keeps on top of trending news. Quickly realizing he had no shot as a player, he started covering interesting stories in the world of esports as a journalist instead. In his spare time, he鈥檚 flip resetting in his Octane in Rocket League.

Contact Jake at [email protected].

IVAN 艩IMI膯
Staff Journalist
IVAN 艩IMI膯
Born in Osijek, Croatia, Ivan is a journalist writing about the business side of esports for the last five years in Croatian, and has taken to IM电竞 to do it in English. Probably too chill and relaxed for his own good, he loves weird simulator games and is pretty bad at everything competitive.

Contact Ivan at [email protected].

CODY LUONGO
Freelance Journalist
CODY LUONGO
Cody is a seasoned journalist based in the greater New York City area who has covered industry news for IM电竞-Inplay Matrix since 2018. In addition, he is an astute communications professional, having managed PR for a number of years. He is also firmly the best Halo player at IM电竞, and possibly the world.

Contact Cody at [email protected].

JONNO NICHOLSON
Freelance Journalist
JONNO NICHOLSON
Based in the UK, Jonno is a freelance writer covering a variety of news for IM电竞-Inplay Matrix. His other work can be found on GGRecon, Gfinity, and Millenium where he specialises in Call of Duty. When he’s not working, he can be found dropping into Warzone with varying degrees of success.聽

Contact Jonno at [email protected].

IGOR PONTES
Freelance Journalist
IGOR PONTES
Brazilian Journalist, esports driven and League of Legends enthusiast. Former Brazil GameSpot journalist and videomaker.聽

Contact Igor at [email protected].

HENRIETA HYRLIKOV脕
Freelance Journalist
HENRIETA HYRLIKOV脕
After receiving her journalism degree, Henrieta left media behind only to become an esports journalist four years later. Besides writing for IM电竞, she posts her thoughts on viewership statistics on Esports Charts. Currently based in Czech Republic. Leads a second life as a Warrior of Light in FFXIV.

Contact Henrieta at [email protected]

RADINA KOUTSAFTI
Freelance Journalist
RADINA KOUTSAFTI
From sunny Greece, based in cloudy London, Radina is a freelance journalist for IM电竞-Inplay Matrix. She graduated from Journalism in the middle of the pandemic. Legend says she is still waiting to wear a graduation cap. In her free time, she’s raging on Apex. She says it’s because of the cheaters (it’s not).聽

Contact Radina at [email protected].

XAVIER CULLEN
Freelance Journalist
XAVIER CULLEN
From Massachusetts, Xavier is currently studying journalism at Quinnipiac University and is a freelance writer for IM电竞-Inplay Matrix, with a focus on feature stories regarding LoL. When he’s not busy writing stories, he uses his time listening to music and rooting for his favorite Boston sports teams.聽

Contact Xavier at [email protected].

WANT TO JOIN OUR TEAM?

BE PART OF IM电竞 INSIDER

BE PART OF IM电竞 INSIDER

Why should you work at IM电竞-Inplay Matrix?

It’s an opportunity to work at the heart of the fast growing esports industry.

As a business events and media company, with an agency arm and leading industry news site, we have our finger on the pulse of the latest goings-on and are well connected across the space. If working in an exciting and fast-paced industry sounds appealing, this is the place for you.聽

Contact IM电竞-Inplay Matrix for more information:
[email protected]

Current vacancies

鈥 Journalist (Freelance – Ongoing)

Message [email protected] to find out more and register interest聽

LOCATION

LOCATION

Riverbank House,
1 Putney Bridge Approach,
London,
SW6 3JD